Pedro is the founder of PWA. His work sits at the intersection of two worlds that rarely talk to each other well: private wealth, and modern operating systems.
For most of his career, he has built the technology and data layer behind decisions — in financial markets, in product, in regulated infrastructure. That work taught him a particular thing about complex systems: it is not the components that fail, it is the seams between them. A family office is no different. The investment policy can be excellent, the structure can be elegant, the advisors can be world-class — and the family will still feel the seams.
PWA exists to design and operate those seams. Pedro leads every engagement personally, and the firm is deliberately kept small enough that this remains true.
Why PWA
Pedro started PWA after seeing the same gap from two sides: as an operator building financial systems professionally, and as someone close to private families who knew their structures from the inside. In both cases, the missing piece was the same — an architect who understood the financial side and the technical side equally, was free of any product or platform allegiance, and was willing to do the unglamorous work of making everything fit together.
How he works
- In writing. Every engagement produces written artifacts — maps, policies, frameworks, decision records. Conversations matter; persistence matters more.
- In small teams. PWA is intentionally small. Engagements are led by Pedro and supported by a tight bench of specialists brought in when the work needs them.
- Independently. PWA accepts no commissions, retrocessions, or referral fees. The family pays PWA; the family pays its specialists; the specialists are accountable to the family.
Areas of focus
Operating systems for newly liquid founders, the modernization of existing single-family offices, consolidated reporting and document infrastructure, the technology layer of family offices, and the design of governance that survives more than one generation.
Outside the firm
Pedro writes occasionally on the operating side of private wealth — see Notes. He responds personally to inquiries that reach the firm.